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i want to go home

I’m Aram  Amir  Pundak,
an industrial designer driven by curiosity and a passion for exploring the intersection of humans, machines, and the environments they shape. My work bridges critical thinking, storytelling, and hands-on prototyping to create meaningful, human-centered designs.

From speculative projects imagining future ecosystems to crafting innovative products like WISP and Ansa, I strive to design objects and interactions that challenge assumptions, foster empathy, and elevate everyday experiences. With a deep focus on material exploration, user experience, and interdisciplinary collaboration, I aim to create designs that are not only functional but also thought-provoking and impactful.

“We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time”. 
T.S Elliot
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Professional Experience

2022 – Present | Lead Designer |
                 Tamooz Creative Solutions |
                 Industrial Design & Engineering Consultancy
 

  • Designed mass-market products for global brands (SodaStream, Maytronics, Ansa Coffee, WISP) 

  • Developed an AI based drink safety device, leading R&D, electronic hardware integration, and DFM processes

  • Launched the ANSA Coffee Machine, leveraging digital fabrication methods (CNC machining, injection molding, FDM/SLA/SLS 3D printing)

 
2022 – Present | Teaching Assistant |
                 Bezalel Academy of Art and Design, Jerusalem
 

  • Mentored students in the Basic Design course - enhancing their understanding of design principles and fostering their creative growth.

  • Developed interdisciplinary course materials, supporting design critiques and exhibitions. Fostered numerous design events.

 
2022 - 2023 | Researcher |
              Bezalel Alumni Excellence Program
 

  • ​Co-developed ADCToon, a paediatric healthcare diagnostic tool, integrating design thinking and improving patient engagement.

  • Conducted user research across five hospitals and universities, gathering and unfolding insights to refine the tool’s usability and technical performance. High depth interviews with various medical staff.

 
2022 – 2023 | Freelance Industrial Designer |
              Dov Ganchrow, Tena Studio
 

  • Fabricated patent-pending wearable devices and interactive systems using computational design, additive manufacturing, and prototyping for functional and artistic applications.

 
2021 | Design Project Leader |
       Eskild Hansen Design Studio, Copenhagen
 

  • Led the prototyping of modular IoT appliances, combining microcontroller programming and CMF engineering to meet company requirements & needs.

  • Designed an innovative medical tech product line in collaboration with engineers, UX experts, and designers, ensuring clear communication through team meetings, presentations, and creative outlets.

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